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DVF Is Coming Back to the Beauty Business

Designer's new scent with id beauty coming in 2011.

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By: TOM BRANNA

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Diane von Furstenberg is coming back to the beauty business. The famed designer behind the wrap dress has inked a exclusive partnership with id beauty. The range will include a fragrance, scheduled for release in 2011, and makeup. The scent marks the first fragrance licensing deal for id beauty, a company which has made its name in skin care via the Rexaline brand. Chantal Roos—an industry veteran with extensive knowledge in fragrances and cosmetics—is also involved in the project. Roos, a...

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